#TRECKL: New Entertainment Enclave Kicks Off The Official Launch Of Electric Boulevard

Nearly 3 years since its inception, TREC, the 5-zone entertainment/nightlife enclave, is all set for the launch of Electric Boulevard this Friday (4th December).

Inspired by the bright lights, big city atmosphere, Electric Boulevard comprises 2 blocks of inter-connected, double-storey outlets of contemporary design. It is the first phase of TREC, Malaysia’s largest and first purpose-built entertainment estate by KL-based TREC Holdings.

It is an ideal destination for after-work gatherings as it houses unique F&B venues such as bars, bistros, eateries, and lounges that are specially curated providing an array of offerings for different audiences. It is also a magnetic entertainment destination that allows customers to bar hop, exploring the eclectic mix of venues.

A total of 13 F&B brands have opened along the street of Electric Boulevard and the launch will lead up to TREC’s first New Year’s Eve event on 31st December (Thursday).

A plethora of programmes are specially curated for the upcoming launch, which include:

1. Great F&B deals at a minimum of 20% off from the total bill from 6pm-11pm from 4th to 31st December.

2. Free Uber rides to and from TREC when you key in the code “TRECKL”.

3. Week-long bar hop programme, TREC Journey Card, where lucky ones get to wine and dine for free, from 4th to 11th December

Another 3 homegrown concepts will set foot at Electric Boulevard this month, adding to nearly 20 bars, clubs and eateries.

TREC’s newly curated attractions includes many “firsts” in the city, as well as the first for entertainment precincts in the capital.

This includes LOL (short for Laughing Out Loud), the first comedy club which started as a concept event. It now has a permanent residence at Electric Boulevard, along with an exciting programming for both local and international talent.

Live House, a rugged yet cosy live music venue has collaborated with the all-time favourite KGB eatery in this venture that draws both foodies and live music fans.

Located a few doors away on the first level is Red Room, an alternative bar comprising several nooks within its space, including the intimate, soon-to-be opened red-hued club. Gritty, with a dose of Brooklyn’s street vibe, Red Room churns out downtempo and house tunes.

Artebar is a minimalistic venue for hipsters. It has a rotating schedule of DJs who perform at the venue, which is decked with specially-commissioned artworks.

Popular homegrown brands have also introduced a unique flair to Electric Boulevard such as COMO by Pisco Bar that sees a cult fan following. Located on the ground level, the modern contemporary-designed COMO serves Mediterranean cuisine and bespoke cocktails. It will soon open a DJ-centric bar on the first level.

With the rise of the cocktail culture, Electric Boulevard is also home to the largest speakeasy, IKKI, a 3,000 sq ft intimate space with a gorgeous bar as its centrepiece.

The tenancy mix at Electric Boulevard has a variety of live music venues, eateries, DJ-centric bars and clubs, with many offering a duo concept of a bar-eatery such as darts bar Friendscino, Meja restaurant and Hacha Mecha, which also features a weekend pop-up supper stall serving hot udon and ramen from midnight.

In total, there are 13 venues that are now opened, including the all-time favourite Starbucks cafe. Irish bar Donkey & Crow will also swing open its doors this week.

Joining the current F&B venues this month are Nicsmann 1940s by Lewrē, Supperclub, and one of KL’s most well-loved establishments, The Social. With the new additions next month, this adds to a total of nearly 20 F&B brands, excluding luxury car brand Mercedes-Benz taking a commercial space at Electric Boulevard as its showroom.

TREC is part of KL’s Tourism Master Plan. It is also endorsed by the Tourism Ministry as a designated entertainment zone under the NKEA.

The remaining blocks at TREC in Phase 2 – Alcove, The Hive and Terraces – are expected to see its opening progressively from the 2nd quarter of 2016. Foreign brands are expected to set foot in TREC’s Phase 2 development.

In a press statement, TREC’s founder and managing director Cher Ng said:

Electric Boulevard has a cosmopolitan appeal that caters to a wide ranging audience, as well as both local and international visitors. We are already seeing a steady stream of visitors as the venues open.

TREC’s co-founder Dato’ Douglas Cheng said that Electric Boulevard’s launch is a milestone for TREC. “This is a glimpse of what is to come as the development takes shape over the next few months,” he added.

Tenancy of TREC, which comprises 77 units (including Electric Boulevard), currently stands at 75%.

BIGGEST NEW YEAR’S EVE BASH

To mark the milestone and the finale of Electric Boulevard’s launch, TREC will be organising the biggest NYE party in the city at its street destination as well as at its outdoor event space, Quad, to usher in the New Year. The free entry outdoor party will be packed with performances and fringe activities.

This is held in addition to the NYE festivities that would also take place at individual F&B venues at Electric Boulevard. More details of Electric Boulevard and TREC’s NYE party will be announced soon.

Stay tuned to our site or TREC’s official website for more updates.

By Adrina

Source: Hype Malaysia 

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